Create harmony between

technology and outside environment

Sambal, is a concept for an interactive toy for children that makes it even more fun playing outside. Everything is compact in one smart toy. An enrichment at the playground, in the garden or in the park. This toy is unique, because it is showing little technique on the outside. It’s a simple toy, but by expanding the technology on the inside, it’s filled with a lot of small interactive games.

A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences


Weeks to deliver a concept & prototype


Of the ten nominees for the ICT Talent Award


Strong creatives together

A wide variety of games

Digital and physical combined

Promo video ICT Talent Award